Who gets into the guide
We publish a profile when the floral designer meets all of these criteria:
- works in Italy, with a stated base or service;
- has an official website or a reachable professional profile, which we use to check services and contacts;
- styles events regularly (weddings, companies, ceremonies), not just shop sales;
- is identifiable: name, contact details and business match what can be found online.
Being listed in the guide costs nothing and no position can be bought: the lists are in alphabetical order.
Where the details come from
Every piece of information in a profile (occasions, styles, services, areas, languages spoken, contacts) comes from the professional's official website. If something is not stated there, it is not in the profile. We do not publish stars, ratings or reviews taken from other sites, and we do not use photos without the photographer's permission.
The descriptions are written by us: they sum up what the floral designer does in our own words, without copying text from their websites.
Updates and corrections
We check the profiles regularly. If you are a floral designer and spot a mistake, or want to be added, write to us from the for floral designers page: we correct it within a few days.
How the site is funded
The service is free for anyone planning an event. Quote requests sent through the form are passed on to suitable florists; in future we may ask florists to contribute towards the requests they receive. If there are ever promotional placements, they will be clearly marked as "Featured (paid)" and will not change the order of the lists.