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Flower Designer Italia

Glossary term

Flower wall

A vertical panel covered with flowers or foliage, used as a backdrop for photos, the ceremony or the top table.

A flower wall is a wall of flowers mounted on a panel or a grid. It can be densely packed with fresh flowers, mixed with foliage, or partly made with preserved flowers, which last and cope with heat. It is used as a backdrop for the photo corner, behind the top table or at corporate events with a logo.

It is a major set-up job: structure, weights, time and often several people. Fresh flowers without water suffer, so the choice of material depends on how long it has to last and on the season. The guide to the flower wall covers sizes, materials and costs; the one on floral corners shows where to place it; the one on the flower designer's team explains why it needs extra hands.

What to ask: the size, whether it is hired, how long it takes to put up and take down, and how it is secured.

In our guides

Frequently asked questions

Does a fresh flower wall last through a summer day?

In the sun and without water it suffers. In the shade and with sturdy flowers it lasts a few hours. For long, hot days, designers use preserved sections or foliage.

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