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Flower Designer Italia

Glossary term

Cut flowers

Flowers cut from the plant and sold by the stem, for bouquets and arrangements: they last days, not weeks.

Cut flowers are flowers cut with their stem, grown in fields or greenhouses, in Italy or abroad, and sold at markets and to florists. They are the raw material of almost every wedding design. They differ from potted plants, which stay alive, and from preserved and dried flowers, which last for months.

Their price changes with the season, the origin and demand: a flower that is out of season or imported costs more and travels further. The guide on where flowers come from explains the supply chain; the one on flower subscriptions for hotels and restaurants shows how they are managed over time; the one on bringing flowers from abroad explains why it is usually not worth it.

What to ask: which flowers are in season on your date, which come from abroad, and how long they will last after the party.

In our guides

Frequently asked questions

How long do cut flowers last after the wedding?

It depends on the flower and the heat: usually from a few days to a week in fresh water. Spray roses and foliage last longer than peonies and hydrangeas.

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