A florist (in Italian, fiorista) works with cut flowers and plants every day: buying, storing, arranging and delivering. Many couples search for exactly that, a wedding florist, and plenty of Italian shops have long experience of weddings, christenings and funerals, especially for church flowers and the flowers people wear or carry.
The difference from a flower designer lies more in the type of work than in the title: a full design, structures, set-up at distant venues, larger teams. The guide florist or flower designer explains it. A local florist knows the parishes, the rules and the distances, and spends less on travel costs: see how to choose a flower designer.
What to ask: how many weddings they do in a season, whether they also handle set-up and breakdown, and whether they hire out vases and structures. For the contract side, read the guide to the contract with your flower designer.
